Since 2000, StudioSaal has been helping clients tell captivating stories through thoughtfully conceived exhibitions, publications, digital experiences, environments, and branding.
It's an exciting time for our business. In 2017, Dan Saal joined forces with Erika Brask to form Thoughtfull.Thoughtful is a word that best captures how we work. Immersing ourselves into each project is a large part of how we are able to deliver such a broad portfolio.
We are also curious, strategic, playful, provocative designers who strive to capture the attention and imagination of those around us. Our ultimate goal is to create a sense of wonder in everything we do. It's because of this that we have changed our name and branding to reflect not just what we do — but what we aspire to be. Our company — and its mission — remains the same. but our name has changed.